The camera maker has gone back to its roots with a return to the Polaroid name for its latest instant camera, the Polaroid Now. 

Polaroid – formally known as Polaroid Originals – has unveiled a new point and shoot camera with redesigned autofocus system and improved flash.
…
Read full post here:
https://www.trustedreviews.com/news/polaroid-now-instant-camera-launches-with-redesigned-autofocus-system-4020011