As it’s done for the past few years, Lensrentals has rounded up its most-rented photo and video gear of the year, breaking down the most popular cameras, lenses and accessories in rotation.
The data Lensrentals provides isn’t necessarily valuable for judging the photography industry as a whole, but as noted by a Lensrentals spokesperson in an email to DPReview, it is ‘the largest inventory of photography and cinematography equipment for online rental in the U.S. [and its] annual list has become somewhat of a barometer of the equipment creatives are creating or experimenting with.’
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https://www.dpreview.com/news/2384823210/lensrentals-breaks-down-its-most-rented-photo-and-video-gear-of-2019
