Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today. This makes it the cheapest digital medium-format camera ever — it comes in at a full $2,000 less than its predecessor, the GFX 50S, at launch. This is a major step in Fujifilm’s ongoing push to drive the cost of medium-format down and give it more mainstream appeal.
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