Those getting a Medium format camera will want to know precisely what they’re dealing with.
Photographers, as we know, are very used to what full-frame cameras can do. But they’re not so used to medium format because it’s not as common. A medium format camera is fundamentally a whole different ball game. For starters, you’re going up in pricing and quality. And a photographer will expect the absolute ultimate performance, but they also probably don’t know how to make the most of it.