Samsung continues to shun OLED in favour of QLED. But what is it? How does it work? And can it be better than OLED?

QLED is Samsung’s latest generation TV technology and the central ingredient in the company’s quest to improve picture performance over the coming years.

Samsung’s QLED tech naturally pits itself against a near-endless procession of excellent reviews for OLED TVs. But Samsung is sticking with QLED. And the company does have its reasons, which go beyond simply not wanting to get into bed with its arch rival, and the main OLED manufacturer, LG.
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