Toshiba gears up for a budget TV battle 

Toshiba might not be the cutting edge name in TV it once was, but the Japanese giant has not given up the fight for your living room. Instead, it has refocused its attention on a budget battle with brands such as Hisense and TCL: smaller sets and lower prices. So, while the price tag on the Toshiba 43UK4B63DBmay look low, it’s actually part of the company’s flagship series. 

At 43in, it’s the baby of a three-strong line up – the other options are 50in and 58in screens – and it’s fully fitted with HDR10 and Dolby Vision, a Dolby Atmos-badged sound system (produced in conjunction with Onkyo) and even a built-in microphone for Alexa and Google Assistant voice interaction. There aren’t many more stops that Toshiba could have pulled out here.
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