The Sony X90J could be placed to win over the hearts of many TV shoppers in the year ahead.

It’s not Sony’s flagship model, and it doesn’t feature an OLED panel like the A90J and A80J models, so why the excitement over a mid-range 4K TV like this?

The answer is in the price. The Sony X90J is the successor to last year’s popular XH90, which was a mid-spec television with 4K resolution, excellent HDR, and solid sound all packaged at a very reasonable price.
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