In recent years, Sony has put more effort into delivering a high-end 49in set than most of its rivals, and has been rewarded with What Hi-Fi? Awards for the past three years running.

The KD-49XH9505 is looking to make it four in a row by cramming in more of Sony’s top tech than has been seen before in a TV this size. There’s more pressure this year, though, with 2020 marking the debut of a 48in OLED. Can this Sony LCD still take the premium crown at this size?
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