Samsung’s invasive plans to target Smart TV owners with ads revealed

Samsung has big plans to besiege its smart TV owners with targeted apps, judging by an alleged marketing pitch leaked online.

According to a purported Samsung document published by Digiday, the company is hoping to lure advertisers by promising “exclusive 1st party viewing data at scale”, meaning the company will be able to provide advertisements based on what the set owner is watching.

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https://www.trustedreviews.com/news/samsungs-invasive-plans-to-target-smart-tv-owners-with-ads-revealed-3939709

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