It’s hard for manufacturers to differentiate their OLED TVs from those of their rivals, not least because all of them are using the same LG-sourced panels.

Philips has long had an ace up its sleeve in the form of Ambilight, which is so much more than the flashy gimmick that it may first appear to be. The company knows that Ambilight alone, though brilliant, won’t be enough to convince everyone to buy its OLED over one of its many rivals, so it’s also pushing the envelope in the two most crucial areas; performance and price.
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