Facebook is adding adverts to Oculus Quest, revealing today that it’s testing in-headset ads in a handful of virtual reality titles. It’s an announcement that many predicted would one day happen, after Facebook acquired Oculus in early 2014, though until now the social networking behemoth had seemed content to leave its promotional campaigns to its smartphone and desktop interfaces.

No good thing lasts forever, though, and sure enough your next VR experience may well have some commercials in it.
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