New Apple TV 4K price doesn’t matter, Apple TV Plus is where the money’s at

Apple finally gave us a new Apple TV 4K and the price is anything but right. Apple won’t care, argues Chris Smith. Apple TV Plus is where the money’s at.

As I watched Apple unveil its first new Apple TV 4K hardware in almost four years, I crossed my fingers. For me, the proposition would be all about the price. The existing model, as old as it is, is way too expensive.

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