LG’s 2017 OLED range is pretty unusual. Rather than ramping up the picture-processing features as you go up the range, all ten TVs (five models, each in two sizes) have the same panel and the same processing and features. The differences come in the form of the aesthetic design and the built-in speakers.

In theory, it means anyone planning to partner their TV with a separate sound system (something we’d always recommend) should be perfectly well served by the most affordable model in the range.

Actually, and perhaps stranger still, there’s not a single most-affordable model but two identically priced and specced models: the C7 and this B7. Both are available in 55in or 65in versions.

These models even have the same speaker systems, the only real difference being the shape of the stand. The point, it seems, is exclusivity – the C7 is only available through Currys.
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https://www.whathifi.com/lg/oled55b7v/review