Higher peak brightness and some processing tweaks make a great TV even better.

LG’s E9 series of OLED smart TVs—we review the 65-inch model OLED65E9PUA here—is a story of incremental improvements. When you’re arguably already the best, that’s usually all that’s required. In this case we’re talking about 90 nits of additional peak brightness, and relatively modest tweaks to the processing and user interface. Earthshaking changes they’re not, but LG’s top-of-the-line OLED TVs were already great.
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https://www.techhive.com/article/3393213/lg-e9-review.html