If you’ve always wanted a large screen in your living room but never had the space or the budget for a gigantic flat screen (or curved) TV, a laser projector has always been a potential alternative. That is until you realize that, unlike a TV, projectors are often at the mercy of the amount of the light in the room. Of you’d have to either darken the room or max out the projector’s brightness, often manually and with much inconvenience. Not anymore, promises LG, with its new 4K CineBeam projector that adds some smarts to do all that for you.

We don’t always control the weather outside and we sometimes have no choice about the lighting inside.
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https://www.slashgear.com/lg-cinebeam-4k-uhd-smart-projector-can-adjust-to-the-rooms-brightness-31635618/