The Hisense 43A6GTUK is a 43-inch 4K HDR TV that costs £329 / $310. And nope, that’s not a typo. It really does cost just £329 / $310. And that’s despite, remarkably, supporting features such as Dolby Vision HDR, Dolby Atmos sound, and even 120Hz gaming.

In other words, the 43A6GTUK has the potential to perfectly encapsulate why Hisense’s marketing-heavy, high output, low cost arrival on the global TV scene must have become the stuff of nightmares to the more established TV brands.
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