Running a small business makes you aware of the importance of standing out and grabbing instant attention. An impressive and recognizable logo helps to remember your company. However, creating it from scratch or updating it can be very complicated. A task as simple at first glance as selecting your favorite fonts can be overwhelming. For all this, we will offer you a short guideline on how to make an effective logo.

Tips for Creating a Company Logo

Let’s take a closer look at each step of this process to make it easier for you to create the perfect logo for your business.

Start with a text logo

For every online project, you need a logo. In the beginning, you can start with a simple text logo. With a text logo creator, you can create your company logo in an instant. 

You can turn to professionals in the future to refine or improve your logo. In the beginning, you should stick to the KISS principle and get started quickly.

Balance design elements

If you’re ready to make a professional logo, start by balancing the design elements. One of our favorite logos is that of the WWF (World Wildlife Fund) organization. It is recognizable, and although it was created a long time ago, it has not gone out of style. It is one of those classic logos that everyone recognizes. We love the way the white space wraps around the panda to convey a sense of protection.

Another favorite is that of the Bully Boy Distillers, a Boston distillery with a fascinating family history. What we like about their logo is it is colorful and recognizable, like their name. It is monochrome and employs an imposing icon of a horse. Its labels combine elegant typography with a solid silhouette to convey an established look, even though the brand is relatively new. This example demonstrates how a good selection of fonts can enhance an icon.

Create a versatile logo

Knowing where your logo will be seen and how the public will interact with it is vitally important. If you have a coffee shop, you may be interested in putting your logo:

• on the t-shirts
• in addition to the letters;
• to the flyers;
• on the website and the Facebook page.

It’s also likely to be included on banners and posters, so it’ll need to look good in various sizes.

If you work out of the office as a plumber or building contractor, you may want to advertise on the go. In such a case, you could add your logo to the side of your vehicle as a car magnet or vinyl. Ensure all text is clear and easy to read, even on the highway. Check that the logo can be read from various distances.