For the past 10 years or so, the Toyota Tacoma has reigned supreme in the midsize pickup segment. While other automakers abandoned their midsize pickups in the late 2000s (General Motors, Ford) and others left theirs to languish on the vine (Nissan), Toyota held course, and by the mid 2010s had achieved a significant market share. Recently though, the competition has heated up, with new entries from GM, Ford and Jeep putting the squeeze on the Tacoma’s status as king of the hill.
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