Huami owned Amazfit has been a popular option in recent years, now Huami has launched two new watches under the sub-brand Zepp E.

The Zepp E brand appears to a more style-focused brand that will exist side by side with Amazfit.

The two watches are essentially the same, but one is circular and the other square. The Zepp E Circle is a particularly attractive watch with little on the market that I am aware of that offers a similar aesthetic.
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https://mightygadget.co.uk/zepp-e-square-watch-review-vs-amazfit-gts/