Why Are Rolex Watches So Hard to Buy Right Now?

It’s an odd sight. Around the globe, retail displays for one of the most influential and prestigious brands in the world sit mostly empty. There should be Rolex watches in them. We live in weird times but the state of the luxury watch industry is especially surreal: there aren’t enough Rolex watches to go around. The result? Waitlists, unscrupulous dealers, empty display cases, ballooning prices and record-breaking auctions. What on earth is going on?

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