Technologies and events converged to create two of the most iconic watch brands in existence.

Look back across the history of watches and you can identify certain inflection points: the birth of the modern sport watch in 1953, a crescendo of technologies in 1969 — and, in 1983, what many likely considered the manifestation of an industry’s decline. You might call it the Year of the Cheap, Plastic-Cased, Mass-Produced Quartz Watch.
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