Whoop co-founder: ‘Wearables have been plagued with snake oil’

Whoop CTO John Capodilupo talks about emulating Nike

Whoop has been a staple of the wearable tech scene since it launched its first wearable in 2015, and a cult hit among hardcore fitness fans.

But you’re more likely to see the Whoop Strap 3.0 on the wrists of LeBron James, PGA Tour golfers such as Rory McIlroy and pretty much every NFL player than your friends and relatives. That’s because Whoop has predominantly been aimed at elite and performance athletes, and the company has signed deals with some major sports stars, franchises and leagues.

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