Uber ‘reviews’ its own app to justify London surge pricing

Uber often defends its “surge” price increases by explaining capitalism, but it took a new tack after a controversial surge in London. The city was gripped by a tube strikeyesterday that brought train service to a standstill, forcing commuters to find other ways to get to work. The sudden demand for buses, taxis and ridesharing services kicked Uber’s app into surge mode, causing fares to triple at one point. That produced a lot of righteous anger in social media and the press, prompting the company to release anarticle “reviewing” its own app against others to show that surges are a good thing.

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