Turning Back Time: Why Parchie Is So Much More Than a Kids’ Watch Brand

“I like to wear watches. I think it makes me look cool.” I am Zooming with my niece, Izzy, who is holding in one hand her Parchie Pal wristwatch and in the other her hamster, Chips. The hamster is brown with black spots; the watch, pink, yellow and white. G-Shock’s ‘CasiOak’ Gets the Upgrade It Deserves

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