Today’s Bronze Watches Owe Their Popularity to This Famous Designer

Bronze wasn’t always a staple of the watch industry — in fact, the first bronze watch ever just might surprise you.

Welcome to Watches You Should Know, a biweekly column highlighting important or little-known watches with interesting backstories and unexpected influence. This week: the Gérald Genta Gefica Safari.

You can thank one man for many of the funkiest modern watchmaking trends, among them the proliferation of those popular and patina-prone bronze watches. That man would be Gérald Genta, the very same designer who pioneered the concept of the luxury lifestyle sport watch with an integrated bracelet, as well as created many other notable and obscure watches alike. In 1984, he once again snubbed tradition and convention with the first-ever watch with a bronze case.

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