This is Minecon: the biggest ‘Minecraft’ fan convention

Inside the main convention hall, children scurry left and right with foam diamond swords raised high above their heads. Eyes wide and mouths agape, some of them rush toward a blocky reimagining of Big Ben, where Minecraft‘s formidable Ender Dragon can be found wrapped around the clock face.

Below, parents wander between life-size character statues and trees with cube-cut canopies, a mixture of fascination and bemusement etched onto their faces. For one weekend in July, 10,000 of the most dedicated Minecraftplayers have descended upon London’s Excel Exhibition Centre for Minecon, a fan convention celebrating the blockbuster sandbox building game. With panels, signings, tournaments and merchandise, it’s the Minecraft equivalent of Disney World and Comic-Con.

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