This Company Is at the Forefront of Modern American Watchmaking

They say a journey of a thousand miles starts with a single step. Justin Kraudel’s journey to co-ownership of a successful American watch brand started with a quartz watch made by Guess.

“It was probably 26 millimeters, with a little 24-hour rotating bezel on there, and I would spin that bezel in class,” he says. “I went through a ton of straps, because a cheap strap would wear out fast.”

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