At a certain point — say, around the million dollar-mark — a watch transcends “exorbitantly expensive” and moves into its own category of horological insanity. There’s no common name for this category of watches, but the general theme is, “Who in the hell would pay that much for a watch?” Someone who buys race horses like they’re a pack of gum at the checkout counter; someone whose yachts tow little yachts behind them, for entering lagoons that are too small for the primary yachts. In short: someone to whom money doesn’t mean that much, or anything at all.
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https://gearpatrol.com/2019/08/21/most-expensive-watches/
