Buying a timepiece from a luxury brand doesn’t mean you have to sell your car.

There’s a common misconception that everything on offer from a so-called “luxury brand” must be stratospherically priced in order to qualify as such. But while fine watchmaking houses such as Cartier, Panerai and Rolex do indeed offer timepieces that cost well into the 5- (and 6-) figures, each one of these brands has an entry-point watch, an offering that, while it may not cost as much as a fine car, still encapsulates that particular brand’s style, design and skill.
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