The story of Fitbit: How a wooden box was bought by Google for $2.1bn

A short recap of the founding story of Fitbit

Fitbit’s launch of the Charge 4 comes at a huge time for the company. Its buyout by Google means the Fitbit Charge 4 could be the last device from the current order.

How Google’s ownership will affect the company is truly anyone’s guess. In fact, the deal is still being examined by the Justice Department, so it might not happen at all. And that could put Fitbit in a precarious position.

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https://www.wareable.com/fitbit/story-of-fitbit-7936