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The story of Fitbit: How a wooden box was bought by Google for $2.1bn

The story of Fitbit: How a wooden box was bought by Google for $2.1bn

Posted on April 5, 2020August 27, 2023 By Jarvis

A short recap of the founding story of Fitbit

Fitbit’s launch of the Charge 4 comes at a huge time for the company. Its buyout by Google means the Fitbit Charge 4 could be the last device from the current order.

How Google’s ownership will affect the company is truly anyone’s guess. In fact, the deal is still being examined by the Justice Department, so it might not happen at all. And that could put Fitbit in a precarious position.
…
Read full post here:
https://www.wareable.com/fitbit/story-of-fitbit-7936

Wearables Tags:Fitbit, Fitbit Charge 4, Google

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