The Rolex Tru-Beat Was an Abject Failure, and Ahead of Its Time

Welcome to Watches You Should Know, a column highlighting little-known watches with interesting backstories and unexpected influence. Today: the Rolex Tru-Beat. One tick for every second. It’s a dead giveaway that the watch you’re seeing has a quartz movement. And if you see a Rolex ticking like this, it likely means that the watch is either 1) the little-seen Rolex OysterQuartz or 2) a shameless fake with a quartz movement. But there’s a very improbable third option: the watch

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