With the launch of the new iPhones and Apple Watches, the annual fall season of the latest Apple tech is now fully upon us. But though the September event may be the first and most prominent in the run-up to the holiday season, there’s almost certainly more waiting in the wings. .

When we look forward at what to expect from subsequent Apple announcements, it can be instrumental to look at the way Apple is positioning the products it’s already released this year.
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