Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The Shinola name has come a long way from its origin as a Rochester shoe polish maker to its modern rebranding as a Detroit lifestyle brand. With a stated mission of reviving American manufacturing, the company makes everything from leather products to bicycles — but watches are at its core. It’s gone
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