They’re affordable, and you can buy them at the mall — like, any mall. What’s not to love?

Fossil, an American-founded company, carried the generational baton from Timex in the horological relay race for market share. To reinforce the significance of Fossil in the marketplace, it’s best to let its competition do the talking: During Apple Events, the benchmark for Apple Watch sales is those of Rolex, The Swatch Group, and Fossil.
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