The Apple Watch Ultra is at the price it always should have been

The Apple Watch arrived as Apple’s priciest wearable, but a year on that initial outlay has dropped quite considerably. Amazon is currently selling the sporty watch for a mere £547, which works out at 22% – or £152 – cheaper than the £699 RRP. This latest discount in price takes the Apple Watch Ultra to the lowest price we’ve seen it drop to on Amazon and it makes for a fantastic deal.

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