Tesla has taken more than its fair share of headlines over the past few years. The Californian company has been heralded by the tech and motoring presses for its innovation, stirring up fairly a traditional market and introducing electric cars with a distinct buzz about them.
Some of this has been driven by the excitement of the much talked about “Ludicrous” mode on some Tesla cars, some through the company’s drive to move away from fossil fuels. There’s been a good helping of savvy media handling by CEO Elon Musk, as well as endorsements from many excited customers, as well as the sort of fan enthusiasm usually reserved for brands like Apple.
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