With Apple’s entry into the smartwatch market, watch makers are finally taking note that the fledgling wearable isn’t just a fad that’s going away any time soon. At the same time, however, they have the unique problem of staying steadfast to their calling of making “true” watches. Some have dived head on with smartwatch models. Others are taking sort of middle road. And instead of doing things completely alone, some have grouped together to bring forth what will be collectively known as the Swiss Horological Smartwatches.
A new Swiss Joint Venture SARL called MMT, short for Manufacture Modules Technologies, was formed to bridge the gap between the traditional, high quality world of classic timepieces and modern advancements in technology. In particular, it is pushing forward a new platform that gives a bit of smartness to watches without compromising on that much flaunted Swiss quality. This secret sauce is called MotionX.
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