There might be a small hiccup in Samsung’s mobile payment plans. Originally intended to launch next month, company EVP Rhee In Jong revealed in an investor call that Samsung Pay will actually launch in September in the US and South Korea. This is to align the inauguration with the announcement of Samsung’s next high-end model, the Galaxy Note 5. While that might make sense from a marketing standpoint, it does mean that Samsung will be very late in the mobile payments game against Google and Apple.

When it unveiled the Galaxy S6 and Galaxy S6 edge last March, Samsung also formally announced the already expected Samsung Pay with a promise to launch in July. With Apple Pay already in motion and Android Pay announced last week, it did seem an opportune time to take advantage of the synchronized energy on a very hot topic. Now Samsung will be missing out on the hype that comes after Google’s announcement.
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