When it comes to streaming video and entertainment, Roku has been competing in set-top box market for some time now, but it’s also making progress on adopting the strategy of Netflix and Amazon Video by having its service baked into televisions directly as an app. While the latest Roku 4 box introduced support for 4K content, the company has announced at CES 2016that it’s introducing 4K Roku TV built into new televisions from TCL this year.
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