OnePlus is introducing its new phone via a virtual reality event, and it has launched a new Loop VR headset to help you watch the unveiling.

To launch its next flagship phone, OnePlus is headed back to virtual reality. This time, though, the phone maker is putting out a more advanced VR headset for viewing the release as well buying the new OnePlus 3.

OnePlus announced launch plans for the OnePlus 3 phone on its website today (May 23). As with last year’s OnePlus 2 unveiling, the event will take place in VR, which the company says allows more of its fans to attend.

Last year’s launch event — reportedly the first in VR — was dismissed as a gimmick by some observers, with even OnePlus co-founder Carl Pei conceding that the experience “wasn’t perfecting” while noting that the company’s many fans enjoyed it.
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