Aside from putting in more senors and health-related features, it seems that innovation in the smartwatch space has practically plateaued. Screen sizes remain mostly the same, battery limits can’t really be pushed any further, and very few apps have dared to think outside the box. That is probably what makes nubia’s second and more formal attempt at a smartwatch with a flexible even more enticing, leading to a Kickstarter campaign that blasted through its funding goal in just a few minutes.

The Nubia Watch isn’t the former ZTE subsidiary’s first “flexible” smartwatch. That would be the Nubia Alpha, a wearable that was actually more like a smartphone that wrapped around your wrist. It was also more experimental and short-lived while the Nubia Watch looks and behaves more like a proper smartwatch.
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https://www.slashgear.com/nubia-watch-and-its-flexible-screen-meets-kickstarter-goal-in-an-hour-18634183/