Nike FuelBand: The rise and fall of the wearable that started it all

It’s four years since the first Nike+ FuelBand went on sale in the US. Despite leaving this mortal coil so soon (two versions, three years) the FuelBand fitness tracker was undoubtedly a pioneer.

And while the wristband won’t be remembered as a sales juggernaut, its importance as a transformative product can’t be understated.

It might have launched after the first ever Fitbit, but this was the fitness tracker that got people comparing Fuel Points, even though no one ever really knew what Nike’s metric meant or how it was calculated. Yet it was exciting. While every device reports back on your activity, this was the first time we’d experienced that insight. It felt personal, refreshing… revolutionary.

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