Under the leadership of Jean-Claude Biver, TAG Heuer has been making some moves that are helping to reenergize the brand. Some recent highlights include the much-discussedHeuer 02T Tourbillon as well as the new TAG Heuer Connected watch and the revival of an old classic, the Heuer Monza. All help affirm TAG Heuer’s strategy as a bit of a rule-breaker while firmly remaining in the entry-level category of the luxury Swiss watch market. The TAG Heuer Aquaracer keeps getting better, and these new models improve on the previous version with cool black PVD titanium cases and hip, vibrant colors.
While they have run the gamut with new, revamped, and reintroduced watches this year, TAG Heuer did not disappoint with this release either, again spicing up their bread and butter Aquaracer diving watches. Like last year, the updates to the range come at a 43mm diameter and use the TAG Heuer Calibre 5 movement, aka the ETA 2824-02 movement. This movement is a TAG workhorse and operates at 28,800bph with a 38-hour power reserve. Nothing new here, and the main changes this year are in adding even more bold styling and colors to the line.
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