Nest isn’t trying to own the Smart Home, and that’s okay

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Nest now has three products, a freshly-firmware-flashed thermostat, a 2nd-gen Nest Protect, and a new Nest Cam, but it’s a fairly humble play for the smart home, at least on the face of it. At a time when Apple is not only launching HomeKit but working on its next big update, that might seem naive, but Nest CEO Tony Fadell isn’t worried. Instead of trying to make Nest the dominant brand, Fadell is apparently content for automation to be a group effort.

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