If you think the Mont Blanc Summit is too expensive, you’re not the type of person the luxury Swiss watchmaker is trying to target with its first smartwatch.
Let us be clear: the Mont Blanc Summit is expensive. In fact, it’s really expensive when you consider that, functionality-wise at least, it does no more than rival Android Wear watches a third of the price.
Smartwatches haven’t exactly set the world alight, but Mont Blanc isn’t the only watchmaker exploring the sector, even though it’s currently still dominated by technology firms.
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