Loyalty reward programs are just about everywhere you go today from the grocery store to the gas station. Google wants to get in on the loyalty program action to help woo more folks to try out Android Pay. So far, Android Pay is doing pretty well with Google having stated that millions of people have linked credit card data to Android Pay since it went live back in September.
Android Pay is grabbing users who never tried Google Wallet; about 60% of Android Pay subscribers never used Google Wallet. The first loyalty program participant will be Coke. With this program when users buy a Coke product from a vending machine that uses NFC tech, they will get points to buy more drinks down the line.
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