Huawei is going all-out with the Huawei Watch, aiming to raise the Android Wear bar as well as directly take on the Apple Watch in pricing. The new wearable goes up for preorder today, kicking off at $349, and is one of the few Android Wear watches to come in a relatively wide variety of styles and finishes. All get a bright, responsive 1.4-inch AMOLED touchscreen.

Huawei actually announced the Watch back in March at Mobile World Congress, and it stood apart from its Android rivals even then. It’s one of the most watch-like examples of a smartwatch so far, helped by the fully-circular display – with no “flat tire” like the Moto 360 suffers – and slim bezels.
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