How Did the Rolex Daytona Go From Flop to Icon?

The Daytona is one of Rolex’s most popular models, but there was a time when Rolex dealers could hardly give them away.

Vintage watches are more collectible and visible than ever, with auction reports gracing the pages of mainstream publications like the Wall Street Journal and The New York Times. Actually, when we talk about collectible vintage watches, what we’re really talking about is Rolex and Patek Philippe, because the chasm between the desirability and values of watches from these two brands and the rest couldn’t be larger.

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