An interview with the self-taught watchmaker on the concepts behind his unconventional designs.

A watch is, most fundamentally, a timekeeper. But to Israeli designer and watchmaker Itay Noy, it can be much more: It’s a canvas for art and a vehicle for exploring philosophical ideas. From concept through production to final sale, his watches are made to order out of his studio in Jaffa in Tel Aviv, Israel — and his approach is unconventional, to say the least.
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