How a hi-fi specialist beat big tech to deliver this year’s best wireless earbuds

Cambridge vs Amazon: same price, no contest

Since the launch of the original Apple AirPods in 2016, a war to dominate the affordable true wireless earbuds market has raged.

The ultimate victor would need to provide a secure fit, be sonically comparable to a wired pair of in-ear headphones, boast excellent battery life and support hands-free calls. Noise-cancelling and access to a users’ voice assistant of choice would be nice, but not vital. And the makers of said wonderbuds would need to be able squeeze all of this into a package priced at or under the AirPods’ £160/$160. A tall order.

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